BIG  IDEAS

Spiral of Silence

Avocading big ideas, one model at a time.

About Us
This project is an active essay that was built for the UIT2207 Computational Thinking and Modelling taught by Professor Kahn. This project aims to help children understand and learn the concept of spiral of silence and the applications of it in a real world context through computer models.


Professor Ken Kahn
Cheryl           Zeng Hou           Sarah           Hong Wei

Have you gone through the basics before?
You can move straight to the contextualised version now!
(We do recommend that you go through the basics first though.)
Yes   No

Origin

This is a story about how remaining silent can cause the world to become a meaner place. To start, let's try understanding the concept behind this story called The Spiral of Silence.

Legend

The two inhabitants of this world have different opinions.

We are social creatures, aren't we? This is why we want to integrate with the majority
Try moving the lonely circles to the other side!

But...wait! Did you notice that the circle did not become a triangle?

Initially, we still hold on to our original opinion. However, as time passes, we are exposed to the majority opinion and less of our original opinion. We then start to actually conform to the majority opinion.
Toggle the "Present" button to see how opinions can change over time.

So far, we’ve seen that the circles want to integrate with the triangles, as they are the perceived majority.
In other words, the triangles are thought to be the majority.

The following model looks just like the one we have seen before - the triangles seem to be the majority opinion. This is the perceived majority opinion.
Try clicking on the “perceived” button to see what the actual majority is.

That’s right - the circles are the majority! This is known as the actual majority.
Sometimes, the perceived majority is not the same as the actual majority, like in this case.

Even though the circles are the actual majority opinion, they still think that the triangles are the majority opinion.
And as we have already learnt, the circles will try to fit in with what they think is the majority opinion.
Move the circles to the integration side and toggle the “present” button to see what happens when the circles try to fit in with the perceived majority.

Just because everybody else thinks that triangles are the majority opinion, and chooses not to make their own opinions known for fear of being isolated, the triangles are propagated and the circles are lost.

This phenomenon can be summarised into a simple theory:

The Spiral of Silence


"More frightened of isolation than of committing an error, they joined the masses even though they did not agree with them."

Elisabeth Noelle-Neumann (1916-2010)

In other words, when Bill has an opinion that is different from the majority opinion, he chooses not to speak up and instead conforms with the majority.
When everybody thinks like Bill, everybody chooses not to speak up about their own opinion, resulting in a Spiral of Silence.

However, you can choose to speak up!
Don't underestimate the power of the voice of an individual - even if others have a different opinion, you can voice out your opinion and try to convince them.
Try moving the circle closer to the triangle and make it speak up!
(Be patient though, convincing others takes time!)

Now let's try influencing more triangles. Don't worry, the triangles you have already influenced will help you influence others too! Hint: After influencing one group, you can move to a different group

Just by choosing to speak up, it is possible for you, as an individual, to reverse the Spiral of Silence!
Now, let’s take a look at a few other factors in this reversal.



Congratulations! You've just learnt a new theory!
Now that you've mastered the basics of Spiral of Silence, let's take a different look at this theory.

On the issue of
bullying

Although many people would not agree that bullying is okay, studies have shown that 1 in 5 children have experienced bullying before.

Why is this happening, and why is nobody speaking up against bullying?

To answer this, let's visit the world of Dinoland.

Before we proceed

Bullying is never okay. If you are a victim of bullying, or know someone who is one, remember to seek help from an adult, like your parent, teacher, counsellor, or principal; or visit the following helplines:

Tinkle Friend Helpline
1800-274-4788
(For Primary School students only)

Chat with Tinkle Friend
www.tinklefriend.com

ComCare
1800-222-0000

Bully-Free Consultation
bullyfree.sg@childrensociety.org.sg

Welcome to Dinoland!

In this world, all dinos think the red T-Rexes, who are okay with bullying, make up the majority. This is the perceived majority.
As a result, no dinos speak up against bullying. More and more dinos think that bullying is okay, and become just like the T-Rexes. This is how a Spiral of Silence can spread.
Let's go to Dinoland!


Meet Littlefoot

Littlefoot is unlike the T-Rexes - she disapproves of bullying. As such, she has decided to speak up to change the opions of the T-Rexes.
As discussed earlier, whether Littlefoot is able to reverse the Spiral of Silence depends on her confidence and the resistance of the T-Rexes towards her persuasion.
In reality, however, Littlefoot's confidence and the T-Rexes' resistance cannot be controlled with a slider. Instead, external factors like messages from the media, and educational campaigns can affect how people think.

You are now Dinoland's #1 Cable TV provider, SunHub. It is your job to determine what kind of messages are being shown on the media to all the dinos in Dinoland. What did you choose to broadcast last evening?



Bully Bean! the Animated Series


No Bully Street

press down!
go down!
Oh no! Seems like Littlefoot and her friends had too little confidence and the T-Rexes had too much resistance for the spiral to be reversed.
Maybe you have broadcasted a programme with the wrong message. Let's go back and choose again.

Back

Look! Using their increased charisma, and the T-Rexes' lowered resistance, Littlefoot and her friends have managed to convince most of the T-Rexes that bullying is bad! Looks like you broadcasted the programme with the right message.
Well done!


Conclusion

We have learnt what the spiral of silence is, and how we can reverse the silence. With this knowledge, it is essential that we speak up about the right issues and not simply propagate ideologies blindly.

In the real world, there are many issues that are propagated for the wrong reasons, as well as important issues that people remain silent about. Given the uncertainty under such circumstances, we should all exercise our personal judgment and make a decision that is accountable to ourselves, as well as society.